Privacy Policy

Your privacy matters. This policy explains how we collect, use, and protect your personal information when you book a course, contact us, or use this website.

1. Who We Are

This website is operated by Stepwise Academy (“we”, “us”, or “our”). We offer dance courses, events, and related services in London and are committed to protecting your privacy.

If you have any questions about this policy, please contact us.

2. What Information We Collect

We collect personal information when you:

  • Book a course or event
  • Fill out a contact or enquiry form
  • Sign up to receive emails or updates
  • Interact with our website or social media channels

This may include:

  • Your name
  • Email address
  • Phone number (if provided)
  • Billing and payment information
  • Any messages or enquiries you send us

3. How We Use Your Information

We use your personal information to:

  • Process bookings and payments
  • Communicate with you about your course or enquiry
  • Send updates, reminders, or follow-up emails
  • Improve our services and user experience
  • Comply with legal or tax obligations

We do not share your data with third parties for marketing purposes.

4. Email Communication

If you opt in, we may send occasional emails about upcoming courses or events. You can unsubscribe at any time using the link in the email.

5. How We Store Your Data

Your information is stored securely using password-protected systems and trusted third-party platforms (e.g. our website booking system, payment provider). We only retain your data for as long as necessary to fulfill the purposes outlined in this policy.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or outdated information
  • Ask us to delete your data (where legally permitted)
  • Withdraw consent for marketing emails at any time

To make a request, please contact us.

7. Cookies & Website Analytics

Our website may use cookies to enhance user experience and collect anonymous analytics (e.g. which pages are visited). This helps us improve our site and services. You can disable cookies in your browser settings if you prefer.

8. Third-Party Services

We use trusted third-party services such as:

  • WooCommerce – for processing bookings and payments
  • Stripe/PayPal – for secure payment handling
  • Google Analytics – for anonymous website usage statistics

These providers may have access to limited data as required for their function, and each has its own privacy policy.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

Last updated: 16 June 2025


If you have any concerns or questions about how your data is used, please don’t hesitate to contact us.